Kynd- A Dating App for the Nepali Diaspora

Brand

The creator of this app came to me for help creating a brand and other assets needed for his app. I have long experience working in Nepal, so I was uniquely qualified to create a brand that taps into the Nepali experience while creating a modern app interface brand style and logo. These storyboards have been created for an upcoming launch video for the app.

Approach

With a focus on inclusivity and kindness (hence the name Kynd) for the users, I suggested a palette and and illustration style that conveyed warmth, adding in just a few touches that the viewers would identify as being from their culture.