Strategy
In order to express the global inspirations of the jewelry, a campaign was created with the combination of fiction and imagery. The story was set in Istanbul, centered around the experiences of the main character.
Other skills have been shaped by life experiences, such as the time I spend as a Fulbright scholar in Nepal. Living there gave me:
The years I spent running a handmade fine jewelry business made me a detail-obsessed craftsperson. I learned how to sell my work by creating marketing that connects, and focusing foremost on the needs of my clients.
In 2015, I founded and led a non-profit that completed several large construction projects in Nepal. Our most notable achievement was the rebuilding of Rainaskot, an earthquake-struck village.
From this experience I became proficient in
Teamwork,
Collaboration and Project Management
brand style guide, report covers, website graphics, presentation slides, graphics for video series
investor presentation deck
wall mural for company headquarters
investor presentation materials
brand style guide, website
magazine-style newsletter
I initiated and led a fundraising campaign to rebuild a 15-home village in Rainaskot, Nepal after the earthquake in 2015. Our team also built a community center in Kavre and undertook flood relief in the Terai. Responisbilites incuded all marketing materials and communications in the US as well as PR and media appearances in Nepal. This included the website, posters, brochures and videos.
I designed, made and marketed a line of precious metal jewelry which had cumulative sales of over $1 million. To this end, I produced catalogs, websites, social media campaigns and video content.
BS in Art- University of Wisconsin-Madison
10,000 Small Businesses training program
Design Lab UX Interaction Design Course
Huntre Equine had a long list of achievements to showcase that they needed to highlight to stakeholders, while also showcasing the beauty and culture of Manipur. Photos and film stills from Manipur were combined with graphic elements to illustrate the narrative, in collaboration with founder L. Somi Roy
The color of the Huntre Equine logo provided a starting point, with a palette of red and orange tones. The horse and polo stick icons incorporated an infographic and additional logos were created for sub-projects of the organization.
The film producer needed a dedicated site in order to showcase the film preview and the experts. It needed to be easy for her to update herself with new donors and subjects, so a Squarespace template was selected and optimized for viewing on mobile and desktop.
A color scheme was chosen to harmonize with the color profile of the film. In place of a graphic logo, we chose a script style font that could also be used on the site and other locations as a header text.
"Working with Natasha was a smooth and very positive experience. She was responsive to my needs, helped me clarify what I *really* wanted, gave me great options and made changes quickly."
-Alana Sheeren
Brand Style and Website Implementation: Natasha Wozniak
Film Production and Content: Alana Sheeren
Photos: John Phaneuf
The rebuilding project was very complex, so the first task was to compile all of the possible information and organize it into a narrative. After feedback from a variety of experts and the board, the content was edited down to the most relevant information for potential donors with a link to donate connected to a database.
In order to express the global inspirations of the jewelry, a campaign was created with the combination of fiction and imagery. The story was set in Istanbul, centered around the experiences of the main character.
A location in Brooklyn was a stand-in for Istanbul. The colors of the graphics were chosen to reflect the vibrant blues and greens of the turquoise in the jewelry.
The campaign spurred the sales of this limited-edition collection through the strong visuals and narrative woven through the video, social media posts and website graphics created from the photo shoot.
Art Directiona, Photography, Graphics: Natasha Wozniak
Story: Grace Quantock
Model: Carla Giudecelli
Custom illustrations for the Numerati® Partners LLC website to convey the purpose of each page while incoporating elements representing the company mission and focus on technology.
Illustration created in collaboration with Numerati® Partners LLC to accompany the media coverage and presentation of the technology company Talespin.
Read more here.
Illustration created in collaboration with Numerati® Partners LLC to accompany the media coverage and presentation of the technology company NavVid.
Read more here.